Founders in the driver’s seat
Growth starts with founders who bring strong communities and networks around their vision.
Validate fast, fail faster
Ideas are validated through quick proof of concept, tested directly with real users.
Build with real users
Early partners help shape products with feedback and real-world validation.
Story before scale
A clear story inspires customers, attracts talent, and secures investors.
Capital with leverage
Capital should add market access and expertise, not just funding.
Do more with less
Efficient teams move faster, adapt quickly, and scale with focus.
Marwan Moh’d
Chief Executive Officer
Ayham Basheer
Chief Venture Officer
The principles we follow to keep momentum and build at speed.
Act with Speed
Decisions and execution should happen faster than the market expects.
Stay Relentless
Progress comes from constant motion, no matter how small the step.
Endure the Journey
Building is hard — resilience and persistence make the difference.
